An in depth article in Sunday's New York Times adds to the growing list of recent reports on the psychology of happiness and they say what I've known for a long time: the widespread belief held by average Americans that the pursuit of happiness is the same thing as the pursuit of really cool stuff, especially when it's on sale, is just not cutting it for most people. As the article states, there is a difference between feeling good, which according to positive psychologists only creates a hunger for more pleasure — they call this syndrome the hedonic treadmill — and doing good, which can be taught on the way to a life of thriving..